Como a tecnologia inovou a forma de comprar mídia online

somos-inovadores-inovação-we-are-innovative-innovation-industria-cni-fiesp-firjan-fiergs-criatividade-brasil-brazil-sao-paulo-porto-alegre-bravence-aldo-della-rosa-79

 

Hoje, as agências, veículos e anunciantes comercializam consumidores e informações sobre eles. Dessa forma, a navegação do consumidor fica altamente personalizada com anúncios relacionados ao seu perfil de consumo. E, ao mesmo tempo com o inventário mais qualificado, os publishers conseguem um melhor aproveitamento dos e-CPMs. Um estudo encomendado para a Forrester Research no ano passado pela Pubmatic, uma das SSPs líderes do mercado norte-americano, indicou um aumento de 30% no CPM como resultado do uso da tecnologia, atingindo 35% após o primeiro ano de operação.

Segundo o IDC , 85% dos anunciantes online nos Estados Unidos já estão utilizando metodologias de Real Time Bidding e 72% dos veículos já empregam a tecnologia em algum grau. No Brasil, a venda programática terá um crescimento de aproximadamente 83% em 2014 e de 60% nos dois anos subsequentes.

Esta nova forma de negociar e comprar audiência cresce tanto porque permite, principalmente, que o planejamento, a criação, a comercialização de mídia online entrem numa nova etapa de entendimento da audiência.

Na Aunica, muito dos clientes estão obtendo ótimos resultados. Por exemplo, foi possível aumentar as vendas de uma família de produtos de luxo de um cliente de varejo em aproximadamente 7,5%, com um custo de conversão 19% menor do que a média das últimas campanhas.

Além destas tecnologias e plataformas empregadas no projeto, um dos pontos-chave foi que todos os participantes do processo – anunciante, agência, veículos e prestadores de serviços de estratégia digitais -, se sentiram a vontade para sentar na mesma mesa para planejar e negociar a estratégia da campanha.

Isto aumenta a eficiência e diminui os riscos e erros que os processos manuais de planejamento e inserção proporcionam. A diferença entre este e o antigo modelo de compra de mídia online é que antes o foco estava na compra de espaços em canais específicos (placement) e, agora, está na compra de usuários de um perfil específico independente do site em que esteja.

Antes um anunciante de carros de luxo, interessado em impactar homens com alto poder aquisitivo, acima de 35 anos que visitaram seu site e, que acessam com frequência sites sobre Fórmula 1, não tinha certeza que impactaria este tipo de público alvo. Com o Real Time Bidding a comunicação para este segmento de perfil será muito mais precisa, mesmo que eles estejam em uma página de economia ou esporte.

Para quem está neste mercado, é hora de alinhar as estratégias e aproveitar da melhor forma possível esta nova onda de negócios.

——-

http://www.proxxima.com.br/home/negocios/2014/08/27/An-lise–como-a-tecnologia-inovou-a-forma-de-comprar-m-dia-online.html

Você pode gostar...

86 Resultados

  1. 03/21/2019

    Social Media Marketing Company in Karachi

    […]the time to read or pay a visit to the content or web-sites we have linked to below the[…]

  2. 03/22/2019

    magic wand personal massager

    […]Here are a few of the web-sites we suggest for our visitors[…]

  3. 03/23/2019

    Criminal Defense Lawyer Richmond, VA

    […]one of our guests not long ago suggested the following website[…]

  4. 03/27/2019

    double penetration ring

    […]we like to honor a lot of other world wide web internet sites around the internet, even when they aren’t linked to us, by linking to them. Below are some webpages worth checking out[…]

  5. 03/27/2019

    Desert Safari Deals

    […]below you’ll discover the link to some web-sites that we believe you’ll want to visit[…]

  6. 03/28/2019

    cracked screen repair

    […]we prefer to honor numerous other internet internet sites on the net, even when they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

  7. 03/30/2019

    male enhancement sleeve

    […]Wonderful story, reckoned we could combine a few unrelated information, nevertheless really worth taking a look, whoa did one particular learn about Mid East has got a lot more problerms too […]

  8. 04/01/2019

    penis enhancers

    […]Here are several of the internet sites we suggest for our visitors[…]

  9. 04/02/2019

    دوربین

    Appreciating the time and energy you set into your site and in depth info you offer you. It is great to occur throughout a site every when in a although that is not the exact same unwanted rehashed data. Superb read! I have saved your website and I’m i…

  10. 04/02/2019

    دوربین

    Hey, I think your website might be obtaining browser compatibility troubles. When I search at your site in Chrome, it seems good but when opening in Web Explorer, it has some overlapping. I just wished to give you a quick heads up! Other then that, gre…

  11. 04/05/2019

    g spot massage

    […]although internet sites we backlink to beneath are considerably not connected to ours, we really feel they are in fact really worth a go by means of, so have a look[…]

  12. 04/05/2019

    ترمیم مو

    the time to review or get a seem at the content material or world wide web-web sites we have joined to below the

  13. 04/06/2019

    wild orchid toy

    […]usually posts some extremely fascinating stuff like this. If you’re new to this site[…]

  14. 04/08/2019

    Porn City XXX

    […]always a big fan of linking to bloggers that I appreciate but don’t get quite a bit of link appreciate from[…]

  15. 04/08/2019

    Google

    Here is an excellent Blog You might Find Exciting that we encourage you to visit.

  16. 04/08/2019

    دوربین

    Rather! This has been a genuinely wonderful post. Many thanks for offering this data.

  17. 04/08/2019

    best realistic dildo

    […]one of our visitors not long ago suggested the following website[…]

  18. 04/08/2019

    website

    […]Every the moment in a though we choose blogs that we study. Listed beneath would be the newest internet sites that we pick […]

  19. 04/11/2019

    best work from home jobs

    […]please pay a visit to the web sites we stick to, like this 1, as it represents our picks through the web[…]

  20. 04/18/2019

    thrusting rabbit vibrator

    […]Here are a few of the internet sites we recommend for our visitors[…]

  21. 04/19/2019

    penis vacuum pump

    […]the time to read or go to the content material or web pages we’ve linked to beneath the[…]

  22. 04/19/2019

    vibrating pleasure balls

    […]we like to honor lots of other online sites around the net, even though they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  23. 04/19/2019

    دوربین

    Excellent way of outlining, and fastidious report to get info concerning my presentation matter matter, which i am likely to express in university.

  24. 04/19/2019

    خودرو

    Howdy there! Do you know if they make any plugins to help with Search engine marketing? I’m trying to get my website to rank for some specific keywords but I’m not viewing very very good gains. If you know of any you should share. A lot of many thanks!

  25. 04/19/2019

    strapless strap on

    […]we prefer to honor numerous other web web pages around the internet, even though they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  26. 04/22/2019

    fun88

    […]the time to read or pay a visit to the content material or internet sites we’ve linked to beneath the[…]

  27. 04/25/2019

    apps for pc free download

    […]Here is a good Weblog You may Obtain Intriguing that we Encourage You[…]

  28. 04/25/2019

    full version pc games download

    […]Here are several of the websites we recommend for our visitors[…]

  29. 04/25/2019

    pc games download

    […]here are some hyperlinks to web pages that we link to due to the fact we think they’re worth visiting[…]

  30. 04/25/2019

    apps download for windows 7

    […]below you will find the link to some web pages that we consider it is best to visit[…]

  31. 04/25/2019

    pc games for windows 8

    […]although web-sites we backlink to below are considerably not connected to ours, we really feel they are actually worth a go by means of, so possess a look[…]

  32. 04/25/2019

    apps for pc download

    […]Here are several of the web sites we advocate for our visitors[…]

  33. 04/26/2019

    apps download for pc

    […]just beneath, are various completely not related internet sites to ours, nonetheless, they’re certainly worth going over[…]

  34. 04/26/2019

    games for pc download

    […]Sites of interest we’ve a link to[…]

  35. 04/26/2019

    pc games for windows 8

    […]although web sites we backlink to below are considerably not associated to ours, we feel they’re truly really worth a go by, so possess a look[…]

  36. 04/26/2019

    most realistic vibrator

    […]the time to read or pay a visit to the content material or web-sites we’ve linked to beneath the[…]

  37. 04/26/2019

    free download for pc windows

    […]we came across a cool web page that you could possibly appreciate. Take a look should you want[…]

  38. 04/26/2019

    pc games for windows 7

    […]we came across a cool web site that you may enjoy. Take a search should you want[…]

  39. 04/26/2019

    free download for windows pc

    […]very handful of web sites that come about to be detailed beneath, from our point of view are undoubtedly effectively really worth checking out[…]

  40. 04/26/2019

    pc games for windows 8

    […]that is the finish of this write-up. Here you will uncover some web-sites that we feel you’ll enjoy, just click the hyperlinks over[…]

  41. 04/26/2019

    rijpe vrouw

    […]Here are a few of the sites we suggest for our visitors[…]

  42. 04/27/2019

    прядильная трава в индии и китае

    […]we like to honor lots of other net sites on the internet, even when they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[…]

  43. 04/27/2019

    corsair m65 driver

    […]always a huge fan of linking to bloggers that I like but do not get quite a bit of link enjoy from[…]

  44. 04/27/2019

    Google

    Here are some of the web-sites we advocate for our visitors.

  45. 04/27/2019

    apps for pc download

    […]very handful of internet websites that come about to be in depth beneath, from our point of view are undoubtedly effectively really worth checking out[…]

  46. 04/27/2019

    rencontres francais

    […]below you will discover the link to some web-sites that we think it is best to visit[…]

  47. 04/28/2019

    silicone rabbit thrusting vibrator

    […]Sites of interest we have a link to[…]

  48. 04/28/2019

    anal douching

    […]very couple of sites that occur to become comprehensive below, from our point of view are undoubtedly nicely worth checking out[…]

  49. 04/28/2019

    Bella Aurora Zonnebrand

    […]just beneath, are a lot of totally not related sites to ours, even so, they are certainly really worth going over[…]

  50. 04/28/2019

    SHISEIDO Zonnebrand vergelijk

    […]check below, are some totally unrelated internet sites to ours, having said that, they are most trustworthy sources that we use[…]

  51. 04/30/2019

    sell car Jamaica

    […]that will be the end of this article. Right here you will locate some websites that we assume you’ll enjoy, just click the hyperlinks over[…]

  52. 04/30/2019

    https://pin.tt/

    […]here are some hyperlinks to websites that we link to for the reason that we assume they’re really worth visiting[…]

  53. 05/01/2019

    free download for pc windows

    […]The info mentioned in the write-up are several of the most beneficial readily available […]

  54. 05/01/2019

    free download for windows 8

    […]that may be the finish of this post. Right here you’ll find some internet sites that we think you will value, just click the hyperlinks over[…]

  55. 05/01/2019

    app pc download for windows

    […]that would be the finish of this article. Here you will uncover some web-sites that we feel you’ll appreciate, just click the hyperlinks over[…]

  56. 05/01/2019

    apps download for pc

    […]below you will uncover the link to some web sites that we feel it is best to visit[…]

  57. 05/01/2019

    apps download for windows 10

    […]although sites we backlink to below are considerably not related to ours, we really feel they may be actually really worth a go by, so have a look[…]

  58. 05/01/2019

    games for pc download

    […]that may be the finish of this article. Here you’ll find some web-sites that we think you’ll appreciate, just click the links over[…]

  59. 05/01/2019

    laptop app

    […]please visit the web-sites we adhere to, like this one, because it represents our picks from the web[…]

  60. 05/01/2019

    app download for windows 8

    […]here are some hyperlinks to web sites that we link to because we consider they may be really worth visiting[…]

  61. 05/01/2019

    app download for windows 8

    […]please go to the sites we stick to, including this 1, because it represents our picks in the web[…]

  62. 05/02/2019

    download free games

    […]the time to read or check out the content or websites we have linked to beneath the[…]

  63. 05/02/2019

    best couples toys

    […]Every after inside a even though we decide on blogs that we study. Listed below would be the most recent web sites that we choose […]

  64. 05/02/2019

    ترمیم مو

    Does your website have a contact webpage? I’m having a difficult time finding it but, I’d like to shoot you an e-mail. I’ve got some imaginative tips for your blog you may well be fascinated in listening to. Either way, great website and I search forwa…

  65. 05/02/2019

    full apps download

    […]The data mentioned inside the article are a number of the top offered […]

  66. 05/03/2019

    app download for pc

    […]Here is a great Blog You may Locate Exciting that we Encourage You[…]

  67. 05/03/2019

    https://www.hamptonbaylightingfanshblf.com/

    […]Every after inside a although we select blogs that we read. Listed beneath are the most recent web-sites that we pick […]

  68. 05/03/2019

    Times of India

    […]Here is a great Blog You might Discover Exciting that we Encourage You[…]

  69. 05/04/2019

    daniels fleshlight

    […]very handful of websites that happen to be detailed below, from our point of view are undoubtedly effectively really worth checking out[…]

  70. 05/05/2019

    silicone penis vibrator

    […]Here are a number of the web sites we recommend for our visitors[…]

  71. 05/05/2019

    pink rabbit vibrator

    […]check below, are some completely unrelated internet websites to ours, even so, they are most trustworthy sources that we use[…]

  72. 05/05/2019

    webcam babes

    […]check beneath, are some completely unrelated internet websites to ours, even so, they are most trustworthy sources that we use[…]

  73. 05/06/2019

    sexe webcam

    […]Every after in a while we pick blogs that we read. Listed below would be the most up-to-date websites that we choose […]

  74. 05/06/2019

    best male prostate massager

    […]the time to read or visit the subject material or web sites we’ve linked to beneath the[…]

  75. 05/08/2019

    کابینت

    Hey! I know this is considerably off matter but I was asking yourself if you understood where I could get a captcha plugin for my comment sort? I’m employing the exact same website platform as yours and I’m obtaining issues obtaining one particular? Ma…

  76. 05/09/2019

    vpn ایفون

    Hiya! Swift question which is totally off subject matter. Do you know how to make your site cellular helpful? My website seems bizarre when viewing from my apple apple iphone. I’m striving to discover a topic or plugin that may possibly be capable to c…

  77. 05/10/2019

    vpn ایفون

    I was curious if you at any time believed of modifying the format of your site? Its really properly composed I really like what youve got to say. But probably you could a little a lot more in the way of content material so individuals could join with i…

  78. 05/10/2019

    vpn ایفون

    Write more, thats all I have to say. Actually, it looks as although you relied on the video clip to make your point. You obviously know what youre chatting about, why squander your intelligence on just putting up films to your web site when you could b…

  79. 05/10/2019

    vpn ایفون

    Right now it appears like Movable Variety is the top running a blog platform out there correct now. (from what I’ve read) Is that what you are utilizing on your site?

  80. 05/11/2019

    خودرو

    Hi would you brain letting me know which webhost you are employing? I have loaded your website in 3 fully diverse browsers and I have to say this website hundreds a whole lot more quickly then most. Can you suggest a very good internet hosting supplier…

  81. 05/12/2019

    خودرو

    I do not know if it’s just me or if maybe everybody else encountering difficulties with your internet site. It seems as if some of the written text within your posts are managing off the display screen. Can somebody else remember to remark and allow me…

  82. 05/13/2019

    کابینت

    below you will arrive across the link to some internet-sites that we think about it is greatest to pay a visit to

  83. 05/13/2019

    دوربین

    Do you have a spam problem on this website I also am a blogger, and I was curious about your predicament many of us have developed some good techniques and we are searching to trade tactics with others, why not shoot me an e-mail if intrigued.

  84. 05/18/2019

    весна текст

    […]the time to read or pay a visit to the content material or web-sites we’ve linked to beneath the[…]

  85. 05/19/2019

    دوربین

    Proper now it seems like Movable Kind is the leading blogging system out there proper now. (from what I’ve go through) Is that what you are utilizing on your website?

  86. 05/19/2019

    تعمیر

    I was curious if you ever considered of changing the layout of your website? Its very well composed I love what youve received to say. But perhaps you could a tiny a lot more in the way of content so folks could connect with it greater. Youve obtained…